PetSnap was a platform built to empower pet owners to take better care of their pets, so they can live longer and healthier lives. I was part of the founding team alongside four other classmates at UCLA Anderson. At one point, we got to be the first search result on App Store for 'Pet Health'.
Like in any other startup, we have to wear many hats. I created every single design asset, from Facebook ads and pitching deck to our entire interface and campaigns. I also lead our social marketing and did front end development.
We followed the premium model, where everyone could access for free and store pet records, but for extra features, like Pet timeline, weight and cost management, there would be an extra fee.
It was definitely one of the most immersive projects I've been involved. I went out of my comfort zone (UX/ UI) and created our Logo and entire visual identity.
There were two specific challenges with designing for PetSnap:
1) The first one, was that at the same style and features that we were building for the Hybrid App, we'd have to utilize for the responsive platform, which kind of restricted our options.
2) The second one, was that due to lack of resources and the need to get early to the market, we became tied to a design structure decided very early on, when the scope was not finalized yet.